About Behind The SLA

15 years on the inside, now working only for you.

Behind The SLA was founded after a decade and a half leading operations inside major Australian MSPs. We started this practice for one reason: clients deserve someone in the room who has no incentive to sell them anything except clear thinking.

Adam Khan, founder
Founder
“After 15 years inside major MSPs I knew exactly which conversations clients were not being shown. The whole point of this business is to bring those conversations to the board table.”
Adam Khan
Adam Khan
Founder & Principal Consultant, Behind The SLA
Mission

Independence is the product.

Every Australian mid-market business relies on outsourced IT, and most cannot tell whether they are getting genuine value or contractual minimums. The MSP industry is structurally conflicted: the provider that runs your systems is the same provider asked to advise you on strategy. We built Behind The SLA to break that loop.

We do not deliver managed services. We do not take vendor commissions. We do not refer clients to partners that pay us. Our entire revenue model is advisory fees, which is why we can sit on your side of every table.

What that looks like in practice

For most clients, our work spans three modes: independent oversight of an existing MSP relationship, strategy work around major transitions (cloud, AI, M&A), and structured advisory sprints when boards need a clear technology view before a decision.

The common thread is that we will tell you exactly what we would do if we owned the problem, not what conveniently aligns with the loudest vendor in the room.

Operating principles

Four rules we run by.

Independent by design

We sell advice, not managed services. No commissions, no vendor partnerships, no SLAs we are quietly responsible for delivering.

Evidence-led

Every recommendation cites a measurable benchmark. We do not gesture at "best practice"; we show the data and our working.

Balance the asymmetry

Boards rarely match an MSP's grasp of their own contracts. Our job is to even out that information gap.

Plain language

Board-ready reporting that non-technical directors can read. Acronyms and architecture diagrams stay in the appendix.

15+ yrs
Inside leading Australian MSPs
4%
ASX 100 directors with IT backgrounds
64K+
Mid-market businesses we can serve
100%
Advisory revenue only

Talk to a founder, not a sales team.

Every introductory conversation is with Adam directly. No SDR funnel, no qualification gate.

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